The ruthless power plays and acidic one-line exchanges in HBO’s Succession offer some intriguing marketing lessons including ...

Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape ...

The partnership aims to introduce a state-of-the-art newsroom experience, elevating brand engagement and viewer interaction.

You can utilize free or affordable marketing tools like Canva for design, Hootsuite for social media management and Mailchimp ...

Omnicom (NYSE: OMC) today announced it has expanded its Global Solutions Centers of Excellence with the opening of a campus ...

Shweta Jain of The Leela Palaces, Hotels & Resorts shares its marketing strategy focusing on cultural storytelling, ...

Though the depicted scene didn’t appear in the final movie, it may give us clues about a new character's origins ...

In a world overwhelmed by digital noise, the combination of art and nostalgia offers businesses a way to create meaningful, lasting connections with their audience. By tapping into the emotional pull ...

This is part of the expansion of The Peninsula’s “Art in resonance” commission ... creators and innovators everywhere.” MARKETING-INTERACTIVE has reached out to The Peninsula for more ...

While it’s true that art ultimately has to speak for itself, it is also true that marketing plays a big part in whether a project succeeds or fails. This is especially true when it comes to movies as, ...

A banana duct-taped to a wall says a lot about today’s art market, according to Carroll School of Management Associate Professor of Marketing Henrik Hagtvedt, author of the just-released Money and ...