Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising is more than just semantics.

A local business owner marvels at the rise of a global brand like Coca-Cola and thinks, “They’ve made it. They don’t need marketing anymore or even bother with social media.” But here’s the twist, ...

Trozzolo Communications Group is helping its clients take advantage of all the fanfare that comes with another Chiefs ...

Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted ...

Small businesses are the heartbeat of our communities. They are the corner stores, family-owned restaurants, and local ...

The company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial ...

Making buses and trains junk food-free spaces protects children from early exposure to unhealthy food and drink promotion, writes Kelly Garton.

With the rise of digital marketing, local businesses use local PPC management to connect with the right customers. But what makes a PPC campaign work? Whether you’re starting out or have been around ...

If we don't have a fundamental understanding of how a state, region or DMA reacts to our brand now, it will be harder to adapt.

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

With some Super Bowl LIV spots already released online, Dugan has some early favorites. These include a Budweiser ad that ...