Riley owns six trademarks to various forms of “Three-Peat” and has the rights to use that on merchandise, including apparel and beverages. He applied for the trademark in 1988, after the Lakers won two consecutive championships. But the Lakers lost to the Pistons in the Finals the following season.

The franchise will be able to sell merch using the trademarked phrase, according to ESPN. Miami Heat president Pat Riley owns several trademarks for various versions of the catchy phrase. The sports network cites a report from collectible media site cllct. According to the report, Riley reached an agreement with the Chiefs use the phrase.

Peat” in the event the Chiefs win their third straight Super Bowl, and the Eagles could cost the Hall of Fame coach millions

The Kansas City Chiefs are playing for their third straight Super Bowl title. The Miami Dolphins played three straight in the 1970s, winning two.

Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR

From the football field to the halftime stage, here's what to know about the storylines and stakes before Super Bowl 59 kicks off on Sunday.

The Kansas City Chiefs are gearing up for their Super Bowl LIX matchup against the Philadelphia Eagles, and fortunately for Andy Reid and Co., injuries aren't expected to play a major role in this championship game.

Pat Riley is rooting for a Chiefs "three-peat" this Super Bowl Sunday. If it happens, the president of the NBA's Miami Heat will be cashing in. Zoom in: Riley owns six different trademarks tied to the term "Three-Peat,

The Kansas City Chiefs are heading to their third straight Super Bowl. The Chiefs will be facing a familiar Super Bowl opponent. The Philadelphia Eagles will try to beat the Chiefs this time.

The Kansas City Chiefs are less than a week away from trying for a historic Super Bowl three-peat, while the Philadelphia Eagles are the only remaining team that can stop them. Quarterback Patrick Mahomes and the Chiefs are back in the NFL title game — which will be on Sunday in New Orleans — after beating the Buffalo Bills 32-29 in a thrilling AFC championship game.