Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Lewis Hamilton will be racing for Ferrari for the first time this weekend. Celebrate his first race by sporting your own red ...

The Texas Tech baseball team revealed its new uniforms on Wednesday evening, and Mahomes modeled them on social media.

The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

The Handball Cup SPZL is actually new. It’s not a shoe from the past, but a reinterpretation of the shoe. Aspden says there’s ...

Miami Dolphins wide receiver Tyreek Hill and his wife, Keeta Vaccaro, visited the Adidas headquarters in Herzogenaurach, Germany, on Tuesday.

Asos sportswear director Tim Williams reveals a glimpse into the etailer's strategy for growing its sportswear division ...

The Premier League club announced the multi-year reunion by calling Adidas "synonymous with success," noting previous ...

Anthony Edwards, Adidas team for yet another AE 1 release. Check our Sneakers news for more upcoming releases and breaking ...

Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting ...

A fresh round of photos of the kit expected to be made use of by La Liga giants Real Madrid in away fixtures next season have ...

Minnesota Timberwolves guard Anthony Edwards' first signature adidas sneaker drops in the "Arctic Night" colorway on March 15 ...