Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Lewis Hamilton will be racing for Ferrari for the first time this weekend. Celebrate his first race by sporting your own red ...

Another day, another Adidas trainer has been hailed as “replacing the Samba”. Neck and neck competing for the title are the sportswear giant’s laceless Taekwondo, slimline Japan and Superstar styles, ...

We're back in Premier League action for Sunday's game against Chelsea at Emirates Stadium. The match kicks off at 1.30pm UK ...

In partnership with adidas and Arsenal, Camden Council, the local District Management Committee (DMC) are set to refurbish a ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home ...

Liverpool will be one of only a handful of sides who will get the Adidas Trefoil logo on their third kit next season.

The Texas Tech baseball team revealed its new uniforms on Wednesday evening, and Mahomes modeled them on social media.

The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

The Handball Cup SPZL is actually new. It’s not a shoe from the past, but a reinterpretation of the shoe. Aspden says there’s ...

Miami Dolphins wide receiver Tyreek Hill and his wife, Keeta Vaccaro, visited the Adidas headquarters in Herzogenaurach, Germany, on Tuesday.

Asos sportswear director Tim Williams reveals a glimpse into the etailer's strategy for growing its sportswear division ...