The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after ...

Anthony Edwards, Adidas team for yet another AE 1 release. Check our Sneakers news for more upcoming releases and breaking ...

Liverpool will join Bayern Munich, Real Madrid, Juventus, Manchester United and Arsenal in the Elite tier of Adidas teams.

The start of baseball season is in the air at all levels. The spring season introduces new looks for the Texas Tech Red ...

The wait is over for fans wondering what Minnesota Timberwolves guard Anthony Edwards' latest sneaker design will look like. On Thursday, Adidas leaked an image of the highly anticipated AE2 design, ...

Having made its triumphant return to the club scene and on some special edition international kits over recent months, adidas ...

Asos sportswear director Tim Williams reveals a glimpse into the etailer's strategy for growing its sportswear division ...

Minnesota Timberwolves guard Anthony Edwards' first signature adidas sneaker drops in the "Arctic Night" colorway on March 15 ...

The collectible jersey, a limited edition to commemorate the golden jubilee of a Legend, could only be… exactly as it is: ...

Adidas have seldom disappointed when developing new jersey designs for Real Madrid over the years which is a monumental ask ...