The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

Liverpool will join Bayern Munich, Real Madrid, Juventus, Manchester United and Arsenal in the Elite tier of Adidas teams.

The start of baseball season is in the air at all levels. The spring season introduces new looks for the Texas Tech Red ...

The SHAI 001 will be available in a limited global release in the fall, but fans were able to experience the silhouette during NBA All-Star Weekend 2025. New Balance, on the other hand, just recently ...

From the 2026-27 season onwards, the official matchball for the Bundesliga and second division will come from German athletic apparel manufacturer Adidas, the German Football League (DFL) said in a ...

Check out these eight items from Adidas Golf to get you ready for the upcoming golf season, including the Samba Spikeless ...

Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club's official kit ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

In order to properly celebrate the 2025 Players Championship, a few brands have dropped some new golf gear, including a new ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home ...

Gilgeous-Alexander led the Thunder with 34 points, seven assists and five rebounds as Oklahoma City improved to 54-12. He also leads the NBA in scoring, averaging 32.8 points per game, which is more ...