The effort carries significant weight at Amazon, which has plowed billions of dollars into Alexa since its launch in 2014.

It's called Alexa+, and the idea behind it is that generative AI can take the voice assistant to the next level.

Voice assistant Alexa is expected to get a major artificial intelligence upgrade from Amazon tomorrow, and it could change how we interact with this popular piece of smart home tech. Amazon is hosting an event in New York City on Feb.

Anthropic’s Claude large language model is powering the majority of complex tasks for Amazon’s new Alexa , sources tell CNBC.

Online retail behemoth Amazon on Wednesday announced a new version of its Alexa voice assistant that is powered by generative artificial intelligence, giving the device more human-like qualities.

Alexa+, Amazon's revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Amazon’s long-awaited update to its assistant is almost here. About 18 months after the company first previewed the “next-gen Alexa” built with generative AI, it unveiled Alexa+, and early access will be available starting in March.

The biggest surprise at Amazon’s press conference last week was the lack of hardware announcements. Traditionally, Amazon announces dozens of new gadgets at its events, but this time, Amazon spent 70 minutes talking about software. Specifically, Alexa Plus, its new generative AI-powered Alexa voice assistant. And that was exactly the right move.

Now we know that an AI-powered Alexa+ is coming to your Amazon device very soon (assuming you live in the US of course – international release dates are still to be confirmed), we can welcome Amazon back to the virtual assistant race with open arms.

There's scarcely a part of the company that is unaffected by AI,” said Vishal Sharma, Amazon’s VP of Artificial General Intelligence, on Monday at Mobile