With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

The chairperson and chief creative officer of BBDO India has been appointed as the Jury President for Sustainable Development ...

Dentsu India was in the news in 2024 for various developments. The company announced a series of leadership changes in ...

Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” ...

Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha ...

Indian coffee faces soaring prices, supply chain hurdles, and shifting tastes. Strategic innovation and collaboration could ...

Indian coffee faces soaring prices, supply chain hurdles, and shifting tastes. Strategic innovation and collaboration could redefine its future, says Continental Coffee's CMO.

Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...