In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a ...

Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused ...

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

Getty’s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content ...

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

To determine the right approach, SEOs should track key metrics associated with digital PR campaigns, such as: The rankings of ...

Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop ...

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other ...

Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical ...

Google seems to have removed ad scheduling for Smart Bidding campaigns, limiting advertiser control, sparking debate in the ...