Parker Herren is Ad Age’s TV reporter. He was previously a freelance journalist and podcaster covering pop culture and ...

It’s easy to discount offline marketing tactics as digital becomes the standard across industries, but don’t be fooled — offline tactics can still be effective in our digital-first world.

While your online business thrives in the digital world, offline marketing strategies offer a valuable way to build more ...

As per an industry report, only 6.7 crore women aged 16-24 as compared to 107.7 million men in the same age group access ...

Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) ...

magazine ads, billboards and events. These offline marketing tactics are good for brand recognition. However, there are far more efficient and cost-effective ways to get a brand in front of a ...

In this webinar, we’ll share real-world examples from brands both inside and outside the industry as we break down the best and worst marketing strategies across online and offline channels.

Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Teaching Note 514-123, April 2014. (Revised May ...