Football is great, but what’s a Super Bowl without a whole lot of celebrity cameos and promotions for products? The Super Bowl will air on Fox starting at 6:30 p.m on Feb. 9. And advertisers have paid millions upon millions of dollars to get their commercials in front of that audience.

The Super Bowl is a highly anticipated event. Along with the anticipation of celebrating the winning team and the half-time show, Super Bowl commercials have become the real event, as much a spectacle as the game itself.