The audio platform has branched out to video and has given its podcasters a raise as the war for creator talent heats up.

Spotify’s latest podcasting pitch focuses on the money being made by shows on its service: more than $100m in the first quarter of 2025.

Spotify reported over $100 million paid to podcast creators in Q1 2025, marking its first public disclosure of such figures. This payout, part of its Partner Programme, reflects the company’s commitment to the creator economy and follows significant podcasting investments since 2015.