In the wake of the Los Angeles wildfires, Flavor Flav is using his influence and platform to assist those impacted with the launch of a fundraiser. On Monday (Jan. 20), the Public Enemy member announced the new initiative, created in partnership with GoFundMe and the Black Music Action Coalition, on social media.

As Los Angeles prepares to rebuild after the devastating wildfire crisis this month, Flavor Flav is spearheading an important cause: supporting Black families who have been displaced in the disaster.

"Come join your boy Flavor on this campaign, aight? And let's help make L.A. strong," the rapper said in the video