The growth of women’s sports offers brands and investors a new audience, new revenue streams and high returns. It is ...
The UConn women's basketball game against South Carolina broke ESPN viewership records while the Big East Tournament drew ...
Recent research data from QR TIGER QR Code Generator reveals that the increase in media coverage has impacted the growth of fan bases. In 2022, women’s sports viewership recorded 15% in viewership, ...
We talked to legends like Coco Gauff, Gabby Thomas, and Jade Carey about what they want for the future of women's sports.
OBS chief Yiannis Exarchos tells Broadcast Sport about what he believes needs to be done to promote women's sport ...
Unlike long-established men’s leagues ... mean higher-quality games, increased viewership, and, ultimately, greater investment in women’sports. The path to a truly sustainable and thriving ...
While nobody expected women’s college hoops to match last season’s Caitlin Clark-fueled viewership numbers, the sport has ...
A version of this article originally appeared in the Sports Business Journal. This is just a tiny glimpse of the data ...