MarTech on MSN1d
Google releases its open source marketing mix model to allMarketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...
ADWEEK on MSN2d
Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across ChannelsMeridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...
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