Local marketing requires going very deep on a particular group of people. Here's what you need to know. The post Your 4-step ...

UCLA Advertising and Marketing helps local and national advertisers reach the UCLA market. UCLA can be a tough place to navigate when finding the right avenues to reach the UCLA community.

and white paper marketing. Below, selected findings from the 2013 Local Promotions Forecast by Borrell Associates. Similar to local markets, promotions spending is outpacing ad spend. Total ...

The "adult table" of television advertising is democratizing before our eyes, opened up to advertisers and agencies (and resellers) of all sizes.

Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the... Seamlessly blend community engagement with ...

Social media, local marketing, and mobile usage are exploding. Though each can be critically important to a successful digital marketing campaign, social, local, and mobile are not in separate silos.

Together, the five ad agency executives formed Ridgeland-based Ad5 LLC. Thirty minutes after Godwin’s doors closed that first ...

National advertising is more effective than local, then-CEO Rob Lynch told the ICR investor conference audience early last ...

LCCN Staff Report New York Senator Monica R. Martinez and Assemblymember Jen Lunsford, with support from the Empire State Local News Coalition, introduced legislation to ...

TikTok, a popular social media app and advertising/marketing tool could be going dark this weekend after a decision made by ...

Longtime local advertising executive Kaz Endo said ... use is someone who has a lot of experience in running an advertising/marketing company because that’s really what GVB is,” he said.