When used correctly, font selection usually goes unnoticed, blending seamlessly with content and reader. When the One Times Square Billboard used a retired Microsoft Word default Calibri font to usher ...

Instead, I see this trend evolving into more subtle and sophisticated interpretations in 2025,” says lettering artist and type designer Jamie Clarke. “These nuanced designs may begin to ...

Repetition Using repeating patterns or shapes can add interest - for instance, using a certain shape or line type as the basis for a lettering design. Negative space The empty space between ...

We speak to the foundry’s founders about their recent typographic revival of Kyiv’s original metro signage – a new font ...