When used correctly, font selection usually goes unnoticed, blending seamlessly with content and reader. When the One Times Square Billboard used a retired Microsoft Word default Calibri font to usher ...

Repetition Using repeating patterns or shapes can add interest - for instance, using a certain shape or line type as the basis for a lettering design. Negative space The empty space between ...

Instead, I see this trend evolving into more subtle and sophisticated interpretations in 2025,” says lettering artist and type designer Jamie Clarke. “These nuanced designs may begin to ...