Why is the Australian Open using cartoon players?
The Australian Open's official YouTube channel 'live' option brings up a choice of ongoing matches to watch, featuring ...
The New York Times9d
The Australian Open’s cartoon tennis players: AO Animated, YouTube and the future of sports media
They might go from being a fan of Coco Gauff the TikToker to Coco Gauff the tennis player to tennis the sport. Or they might see a funny clip of a cartoon version of an elite athlete dissolving ...
The Australian Open’s animated livestreams make players look like Wii Sports characters
The Australian Open might look a little different this year if you’re livestreaming it on YouTube. That’s because the tournament has put an animated overlay on some of its matches to avoid broadcast ...
BBC17d
Why is the Australian Open using cartoon players?
Alex de Minaur's win over Dutch player Botic van de Zandschulp ... Why am I watching cartoon characters? Tennis Australia told BBC Sport the aim is to "captivate a new generation of tennis fans ...