Going into the Super Bowl, the “Taylor Swift effect” on the NFL looks even stronger than it did at this time last year. Here’s why.

Taylor Swift began attending football games regularly a year ago and the superstar singer is already experiencing the highest highs of an NFL fan. Swift's newfound team, the Kansas City Chiefs, is back in the Super Bowl for the third straight year and she'll more than likely be there in attendance,

"Football is the No. 1 sport among women in the U.S., and we keep growing," says Marissa Solis of the NFL, who credits Swift with some of the boost.