Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Google confirms it won’t be removing third-party cookies from Chrome after all, but some of the work will live on.

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox ...

Google this week dropped some features from its Privacy Sandbox initiative, which was initiated in 2019 and aims to reduce ...

Since the start of the Privacy Sandbox project, Google has been strongly pushing to eliminate third party cookies entirely ...

Google LLC is scaling back Privacy Sandbox, an initiative it launched in 2019 to reduce the advertising industry’s use of ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

Google announced that it will continue to offer third-party cookies in its Chrome browser and will not roll out a new ...

In July 2024, Anthony Chavez, VP of Privacy Sandbox, conceded partial defeat by promising to let Chrome users choose whether ...

Alphabet's Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain ...

Web browsers like Mozilla's Firefox and Apple's Safari already block third-party cookies by default, so Google Chrome would ...